Our Role

Isurus partnered with HyperX to create and execute HyperX Play Together, a large-scale interactive Twitch experience designed to bring gaming communities together during the COVID-19 pandemic.

Combining live entertainment, creator collaborations, audience participation, and branded product integration, the event transformed viewers from passive spectators into active participants, helping shape the experience in real time through Twitch interactions and community-driven challenges.

Scope of Work

✓ Creative Concept Development

✓ Live Experience Design

✓ Streaming Production

✓ Influencer Marketing

✓ Content Production

✓ Audience Engagement

✓ Brand Integration & Product Activation