Visa x Isurus
Building A Long-Term Presence Within Gaming Culture
Visa
Sponsorship Strategy · Esports · Community Building · Influencer Marketing · Live Experiences

Our Role
Isurus partnered with Visa to develop a long-term gaming ecosystem strategy designed to connect the brand with gaming communities across Latin America.
Through competitive gaming, creator collaborations, original intellectual properties, and live experiences, the partnership established an always-on presence that allows Visa to engage audiences through multiple touchpoints, both online and offline.
Scope of Work
✓ Sponsorship Strategy
✓ Esports Team Integration
✓ Community Building
✓ Influencer Marketing
✓ Event Activations
✓ Content Production
✓ Brand Experience Design




