Our Role

Isurus designed and produced Kingston FURY's presence at Argentina Game Show, one of the largest gaming events in Latin America, creating an immersive brand experience that connected thousands of attendees with the brand's gaming ecosystem.

Through interactive challenges, product showcases, creator collaborations, gaming stations, and community-focused activities, the activation transformed a traditional event booth into a high-impact destination where visitors could engage directly with the brand, its products, and the competitive gaming culture that surrounds them.

Scope of Work

✓ Experiential Marketing

✓ Booth Concept & Production

✓ Influencer Marketing

✓ Event Operations

✓ Interactive Gaming Activations

✓ Product Showcases

✓ Community Engagement