Our Role

Isurus partnered with McDonald's to develop and execute the FIFA Legacy Cup, a regional gaming competition designed to connect McDelivery with young gaming audiences across Latin America.

Our team was responsible for the end-to-end operation of the tournament, content production, influencer management, livestream activations, and campaign execution, creating an integrated experience that combined competition, entertainment, and brand engagement throughout a three-month campaign.

Scope of Work

✓ Tournament Operations

✓ Influencer Marketing

✓ Content Production

✓ Livestream Management

✓ Creator Relations & Logistics

✓ Community Engagement

✓ Gaming Campaign Execution